They brought in new marketing leadership with a clear goal: break out of stagnant growth and make social actually work for the brand. The account had been operating without a strong point of view. Content felt inconsistent, reactive, and disconnected from any larger strategy, which left the grid flat. Without a clear direction or system behind what was being posted, the account wasn’t attracting new audiences, or translating attention into meaningful growth.

Their Need

Our Impact

We reset how the account was being run. Instead of posting to stay active, we built a clear content direction and tightened execution so everything felt consistent, and worth watching. Video became the focus, with stronger hooks, better pacing, and content that actually reflects how people experience Layne’s.

The account grew from 12K to 20K followers in 90 days. Net new followers increased from 1,628 in January to 2,533 in March. Profile visits jumped from 20K to over 40K, showing real interest behind the content.

On TikTok, impressions scaled from 31K to over 500K in that same window. Engagement rate also improved from 1.7% to 2.8% as the content started to resonate.