Stillwell’s & Babou’s at Hôtel Swexan

Babou’s and Stillwell’s at Hôtel Swexan in Dallas were brand-new concepts that needed to make a strong online impact from day one. Both concepts are extremely unique - Babou’s is intimate, sexy, and exclusive, while Stillwell’s is intimate and elevated, featuring its own beef program sourced from their private ranch. They wanted a presence that felt intentional, strategic, and matched the distinct character of each brand.

Their Need

Social Grace Agency-Stillwood's & Babou's at Hotel Swexan-05.png

Social Grace Agency-Stillwood's & Babou's at Hotel Swexan-07.png

Social Grace Agency-Stillwood's & Babou's at Hotel Swexan-06.png

Social Grace Agency-Stillwood's & Babou's at Hotel Swexan-09.png

Our Impact

We launched their social media pages with a clear, on-brand strategy and direction. Since then, we’ve seen 129.092% growth across their channels. Stillwell’s has earned a Michelin Guide recommendation, and Hôtel Swexan itself has been awarded a Michelin Key two years in a row.